I still find it hard to believe that Facebook is still lacking in most areas when it comes to the synergy between their desktop and mobile app.
Asking questions on Facebook is a great way to engage your audience. Whether it’s via your personal or fan page, a little post asking a question is extremely engaging and a great way to receive instant feedback.
Facebook does have a ‘question’ button but in my opinion is still outdated and here’s why.
Below is a post from 102.9 Hot Tomato, the radio station I use to work for.
There is nothing wrong with this post. This is simply inviting the fans to be involved but the issue lies with Facebook’s mobile app.
Now lets compare that same post to the mobile app below.
P.S: The comment under the post is hilarious, my friend stupidly left his Facebook open, little security note for everyone out there haha
Ok, back to my point. So do you notice the difference? That’s right, there are no bullet points to select.
Ok, so perhaps the bullet points are on the next page? By clicking on the post you then are directed to this page, see below.
Still, no bullet points to answer. The key to social media – besides engagement – is the convenience for the fans. Already in this instance I’ve clicked on the post and yet the question is still not there, it’s only when I click on the ‘a question‘ in bold that I receive the bullet points, see below.
To me, this is a social media fail from Facebook. The ‘ask a question’ feature has been around for sometime yet with all the recent mobile updates Facebook has provided, they have continually ignored this area.
My tip for asking questions when posting on Facebook: Write a short post and ask the fans to either comment, share and like, don’t even bother – at the moment – creating an ‘ask a question’.
Your thinking when posting should always be “how will this look via the mobile app”. Like Facebook announced earlier this year, 68% of their members browse Facebook via the smartphone.