How to: maximise Facebook posts

Screen Shot 2013-04-17 at 11.44.26 AM

Maximising Facebook posts is a common question asked by my clients and interested users.

There are ways like; promoted posts, sponsored stories, encourage friends, family and fans to ‘share’ and ‘like’, the list goes on. But there is one thing I’ve noticed that possibly could be a daily mistake and something we’re completely missing.

Lets face it, mobile phones are the biggest traffic of Facebook sharing and posts. Facebook recently stated that “68% of our users view and post from a mobile device”*. With this in mind we at White Echo did some testing.

Below is a post from Footjoy, this is how it looked on the mobile device, I’ve¬†circled¬†the link.

Footjoy

Facebook is an extremely visual platform. When you refer to the stats mentioned above for mobile interaction, you need to make the most of every post.

This post above from Footjoy – I feel – could of provided more exposure if they inserted a shorten link at the end of the post along with a big picture, let me explain.

We inserted a similar post to Footjoy for our client Mercedes-Benz Melbourne earlier today, see below [this is what it looks like on the desktop]
Screen Shot 2013-04-17 at 9.58.59 AM

Then we deleted and along with the same link – shorten so we could track the click through – we inserted the URL after the post but inserted an image [this is what it looks like on the desktop]

Screen Shot 2013-04-17 at 10.04.10 AM

With that now posted we went straight to the mobile app to view the post, see below

Mobile app

As you can see it dramatically improves the look, feel and is eye catching for the fans scrolling through their news feed.

In comparison, the previous post – without image – was up for 1 hour with no Likes. As soon as we posted this the page received a ‘like’ straight away.

Facebook already this year have added that they are constantly implementing new changes to their mobile app to allow it to be more user friendly including easy access to ‘liking’ pages.

With this in mind it’s important to keep up to date with the changes so you can maximise every post.

This slight adjustment will enable you to give every post every opportunity to spread without investing in promoted and sponsored stories.

The same can also be implemented for YouTube. Instead of adding just the link, capture a screenshot of part of the video or add a picture relating to the clip, insert picture along with a short message and of course the YouTube link.

So when considering what to post always have in the back of your mind “what will this look like on the mobile app?”

I hope this helps, good luck.

Twitter: @JeffWhite34
Facebook: facebook.com/JeffWhite34
Instagram: JeffWhite34

*source: Facebook newsroom

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